Monday, August 17, 2009

Small Business Internet Marketing

The time has come for bridges to be built between the small and medium sized businesses worldwide and the 6 Billion Internet users who are looking for them. With proper architecture and a recipe of solutions that optimize their online presence, we can now put them in a position to generate significant revenue and new customer development from an online marketing solution, rather than sit alone in cyberspace with a pretty website no one knows about.


As a consultant to the 95% of businesses worldwide who do not have an Internet marketing engine or solution, I seek to assist early adopters with whom I can share key concepts and secrets, that until recently only the Fortune 500 and some of the largest enterprise companies in the world know about. Any business small or large can generate income with an online marketing engine that leverages the power of the web and the Google "juggernaut" just like the big boys do.


My service generates a world class Internet marketing engine and manages the entire back end solution for business owners and web marketplace owners that don't have the time or resources to tackle this confusing and time consuming technology, but know the future success of their businesses may ultimately depend on it. Too many businesses today are relying on antiquated marketing systems that involve traditional, expensive mediums like newsprint, direct mail, radio and magazines with little to no results showing for it.


With today's customized targeting search engine optimization and pay per click systems, businesses can target their search audience down to the regional and city levels, maximizing their advertising dollars and ROI. For those with global interests, I can create a level playing field today between a Billion dollar company and an entrepreneur with a great widget in his garage. Never before has there been an opportunity for virtually anyone to share their product or service with the world and 80% of all Internet users on nearly any budget.


Let me show you how Google can give you ten dollars for every dollar you give them.Small business America is a tremendously underserved marketplace today. By the year 2011, online advertising will hit $42 Billion and currently 69% of all companies' advertising budgets are moving towards online advertising. Yellow Pages, television and magazines are all hurting for ad dollars as the trend continues to move away from them. For example, DVR sales are going up and suspected to be in 37% of all households by 2011 (DVR's offer the attractive option of skipping commercials altogether). By 2011, 25% (8 Billion) of all online advertising will be spent locally by small business America.


Small business wants the traffic but they just don't know how to build the exit ramp.Most quality SEO service firms specialize in managing a minimum $25,000.00 per month budget for larger enterprise sized companies. E-Marketer says that medium and small sized businesses will explode onto the online marketing scene where only 2% of them tread today. Eventually ONLY e-marketing will exist...for some very real and important reasons. With 80% of businesses agreeing that online marketing is a pillar of the future due to its considerable ROI and measurable/trackable results, the future is golden for 98% of businesses yet untouched by this medium.


Trickle-down technology allows us to offer the same services today for any business owner, (that we use to build exit ramps from the 6 Billion user Internet highway), to the largest companies in the world. We use the new Web 2.0 interface allowing our clients to take advantage like Social Media Optimization as well. Word-of-Mouth marketing by way of the new frontiers forged by companies like You Tube, My Space, FaceBook and user defined media like podcasts, blogs etc are on track to receive 2.5 Billion in Internet marketing dollars by 2011.


Our tracking devices allow for any client to track optimization progress and see for themselves the evolution of their online presence in real time. Most of these clients started with "pretty" sites built to stake a claim on the web and validate their services to clients directed there by a business card or verbal request. These sites were not built with a call to action or the architecture necessary for them to generate significant numbers of visitors and revenue. Like billboards in the middle of the Sahara, they sit rotting with no eyeballs to gaze upon them...let alone do business with them. They were built with an "If you build it, they will come" mentality, now they sit alone in a Field of Dreams.

Stevan Page


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